Looking for the best Korean influencers to showcase your brand? Korean influencers are everywhere, setting trends in beauty, fashion, music, and lifestyle. We’ve handpicked top influencers on Instagram from South Korea who create content on Instagram.
Top Korean Influencers on Instagram
The top Korean influencers on Instagram are predominantly K-pop idols, especially members of BTS and BLACKPINK. This ultimate guide introduces you to the most influential Korean beauty content creators to follow on Instagram.
Sunny Dahye
Sunny is a Korean influencer, popular for beauty and lifestyle content. She was born on May 17, 1990, in South Korea but was raised in Bali, Indonesia. On Instagram, she has over 1 million followers, which led her to take a hiatus from social platforms.
Rosé
Rosé, also known as Park Chae-young, is a South Korean singer. She is best known as the lead vocalist of the girl group BLACKPINK. Rose known for her unique voice and her hit songs. Rosé has also modeled for various fashion brands and appeared in fashion magazines. She has a large fan following on social media, with millions of fans around the world.
Jihoon Kim
Jihoon Kim is another Korean influencer and content creator. She shares flawless routines, detailed product reviews, and trendsetting looks. She has over 4 million followers across Instagram. Jihoon collaborates with luxury brands such as Dior, Givenchy, Valentino, Fendi, Tom Ford and Prada.
Jennie Kim
Jennie Kim, is a South Korean singer and rapper. She debuted as a member of the group Blackpink. She known for her powerful vocals and captivating stage presence. Jennie has also been featured in various fashion campaigns. Jennie has become a popular figure in the K-pop industry.
Soo Youn Lee
Soo Youn is a lifestyle, beauty, and fashion influencer who known as a “cool Korean unni”. er content is a colorful mix of skincare routines, outfit-of-the-day posts, and makeup looks. she blends skincare, styling, and self-confidence. She has a strong fan following and engagement with her audience through various platforms.
Serin Kong
Serin Kong is another koean beauty influencer who specializes in breaking down K-beauty and K-pop makeup tutorials. She creates upbeat, educational content that breaks down beauty trends and techniques to her audience.
Lee Yoo-ri
Korean Instagram influencer Lee Yoo-ri is known for her fashion blogs and fashion sense. She serves as a beauty, fashion, modeling, and lifestyle creator. Her styles focus on long dresses, leather jackets, and animal print coats. She has her own Korean online fashion brand called Unbutton.
Kim Se-jeong
Kim Se-jeong, a Korean singer and influencer with Jellyfish Entertainment. She has a unique doll-like look and brings a combination of Japanese/Korean/Western styles. She was the primary vocalist and public face of the girl group Gugudan.
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